And having everyone pay a price for the carbon they emit is the best way to do that: it would spur low-carbon innovation and limit emissions. But right now, carbon pricing hasn’t reached the scale that is needed.
Brands must lead by choosing to measure, offset, and reduce their emissions.
Every company in the world should know its carbon footprint. Every company should invest in offsetting and reducing that footprint. Every consumer should be able to pick brands that take responsibility for their carbon emissions.
Only then will we see investment into climate change solutions at a scale that can reverse the trend.