How It Works

Brands from many different industries have become Climate Neutral Certified. It’s a straightforward process and we’ll guide you through each of the three steps.

Mockup of a glass bottle showing the Climate Neutral certified label.

We built the certification drawing on principles from similar standards and certifications around the world. Our aim is to provide a clear path with technically rigorous underpinnings. We provide you with resources and guidance throughout certification. The typical certification cycle begins in January and takes up to three months to complete.

01 Measure

Time to Complete

Small Brands: 1-2 hours
Large Brands: 1-3 months (including data aggregation)

Log in to the BEE
A mockup of the BEE displayed on a laptop screen

It all starts here: creating a solid estimate of the carbon emissions from making and delivering your products and services. Your footprint for certification includes Scopes 1, 2, and upstream Scope 3 emissions (per the Greenhouse Gas Protocol).

If measurement sounds overwhelming, expensive, and complex, don’t worry. We’ve simplified the process by creating our own software tool, the Brand Emissions Estimator: the “BEE.”


For Example

InTents is a tents company headquartered in Portland, Oregon, with most of its manufacturing based in China. The company had $80M in revenue in 2019.

02 Offset

Time to Complete

Up to 2 weeks to complete and document your purchase

Once you’ve calculated last year’s emissions, it’s time to purchase carbon credits to remove them from the atmosphere. That’s how you become “neutral”: one carbon credit removes or avoids one tonne of carbon emissions. Projects like reforestation remove carbon from the atmosphere, while renewable energy avoids emissions from traditional fossil fuels.


For Example

Since InTents’ carbon footprint for 2019 was 67,145 tonnes of carbon, the brand has to purchase at least 67,145 carbon credits to completely offset its footprint.

03 Reduce

Time to Complete

1 week to develop plan. 1+ years to implement.

We require all brands to develop and implement a reduction action plan (RAP) to chip away at their emissions over the next 12-24 months.

We’ve developed guides to help you determine where, and how, you can reduce your emissions. Our network of 140+ brands is also a great resource for crafting your reduction action plans.


For Example

After using the BEE to calculate their footprint, the InTents team noticed a large portion of their emissions were coming from purchased materials.

Photo mockup of a smart phone displaying a certified brand page.

Your  Certification Profile

After you’re officially certified, your company will join all of the other certified brands in our brand directory.

Browse Certified Brands

Now accepting commitments for 2020 certification.

Join today and show the world that you’re ready to tackle your carbon emissions.

Join Us
Mockup of a paper bag with the climate neutral certified label and a message reading "Your brand here".